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Ethan McMahon Dog Training

Real training.
Happier dogs.

Ethan’s complete puppy-to-adult training system, an AI coach that answers in his words, and a live session with him every week — in 5–10 minutes a day.

Cancel anytime · Works for puppies and adult dogs

Real training.
Happier dogs.
#1 Dog Trainerin San Diego
300K+Instagram
450K+TikTok
5.0★Google reviews
Sound familiar?

Your puppy isn’t “bad.”
They just don’t know the rules yet.

  • Nipping and biting that’s turning play into a problem
  • Pulling on the leash so hard that walks are a chore
  • Potty accidents you can’t seem to get ahead of
  • Jumping, counter-surfing, and ignoring you when it matters
  • Conflicting advice that leaves you guessing
How it works
  1. 1
    Tell us about your dog

    Age, breed and what’s driving you mad. You get the plan that fits that dog — not a generic course list.

  2. 2
    Train 5–10 minutes a day

    Short lessons with the exact steps, the common mistakes, and one thing to practice today.

  3. 3
    Ask the moment you’re stuck

    Ethan AI Coach answers in seconds from his lessons — and Ethan answers you live every Friday.

What’s inside

Everything you need, in one place

One membership: the lessons, the playbook for what’s going wrong today, and two ways to ask when you’re stuck.

Training paths

4 courses, 46 lessons, in the order your dog needs them.

Fix a problem

12 playbooks: the rule, the protocol, the mistakes to avoid.

Ethan AI Coach

Ask anything, any hour. Answers from his lessons, with the clip.

Live with Ethan

Every Friday, with your questions. Replays with chapters.

Awards & certificates

Streaks, milestones and a certificate when a course is done.

My Dog

Progress, wins and check-ins tracked per dog.

Browse the full curriculum

The curriculum

From first night home to real-world reliable

Start where your dog is today. Every path is short lessons, in order, with the practice built in.

See every lesson

Membership

One plan. Stay because it works.

Everything is included — the full curriculum, the AI coach and the weekly live.

Academy
$27/mo

cancel anytime · no contract

  • All 4 training paths, 46 lessons
  • Ethan AI Coach, unlimited questions
  • Weekly live + every replay
  • 12 problem playbooks
Join the Academy

Bought the Perfect Puppy Program on Kajabi? You keep it for life — and your first 30 days of the Academy are free. Claim your access

Before you start

The questions we get most

How much time does this actually take?

Five to ten minutes a day. Lessons are short and every one ends with a single thing to practice — the daily timer and check-in are built into the app.

My dog is an adult, not a puppy.

Then start with the adult roadmap and Reactivity Rehab. The method is the same at any age; the plan you get is built around your dog’s age and what you’re fixing.

What do I need to buy?

A flat collar, a 6-foot non-stretch leash, a long line, a crate and a treat pouch. Ethan shows exactly what he uses and why — no gadgets.

Is the AI coach just a chatbot?

It only answers from Ethan’s lessons, and every answer links to the exact clip it came from. When something needs Ethan’s eyes, it tells you to bring it to the next live.

Can I cancel?

Any time, from your account page — no email, no phone call. You keep access until the period you paid for ends.

Will this work for my breed?

Ethan trains hundreds of dogs a year across every breed and mix. The method is about timing, motivation and consistency — not breed tricks.

Raise the dog you pictured.

$27 a month. Five minutes a day. Start tonight.